On November 30, the "2023 Meizu Autumn Boundless Ecosystem Launch Event" was held in Wuhan, where Xingji Meizu Group officially launched several major products, including the Meizu 21 flagship smartphone, MYVU smart AR glasses, the FlymeOS boundless ecosystem, the new "Hand-Car Interconnection" solution Flyme Link, and trendy new products from PANDAER.
Xingji Meizu Group Chairman and CEO Shen Ziyu stated that since its establishment, the company has established three business development lines: "Smartphones + XR + Smart Vehicles." The launch of a series of new Meizu products, the debut of the MYVU brand and its products, and the establishment of the FlymeOS hardware-software ecosystem signify that the company has entered a fast track of development. In the future, Xingji Meizu Group will continue to promote the deep integration and super synergy between consumer electronics and the automotive industry, bringing consumers tech products that combine cutting-edge technology and exquisite design, and creating a multi-terminal, all-scenario, immersive integrated experience.
As a highlight product of this launch event, the Meizu 21 flagship smartphone continues the "automotive-grade" quality of the Meizu 20 series. Through continuous refinement, the Meizu 21 achieves a globally ultra-narrow physical four-sided design of just 1.74mm, representing not only a revolutionary breakthrough in craftsmanship but also Meizu's persistent pursuit of an ultimate user experience. Additionally, the Meizu 21 debuts a white panel, marking the pinnacle of smartphone exterior design and bringing the "dream phone" envisioned by users into reality, establishing itself as the "most beautiful straight-screen flagship" from Meizu.
Since the launch of the Meizu MX2 with its white panel in 2013, every generation of Meizu's flagship smartphones has featured this design, a tradition that continues to this day and is cherished by fans as their "white moonlight." In fact, due to the high costs and low yield associated with white panel solutions, most brands have abandoned this design. However, Meizu has continuously optimized its production processes and improved product yield, making it the only brand in the industry currently committed to creating white panel designs.
In the future, all Meizu smartphones with a white panel will be permanently named "Meizu White."
The Meizu 21 is equipped with the third-generation Snapdragon 8 processor, LPDDR 5X, UFS 4.0, and features the Aicy dynamic ring design, providing users with an unparalleled performance aesthetic experience. Alongside Flyme 10.5, ultrasonic fingerprint unlock 2.0, and the first Android full-link vibration engine solution, the mEngine Ultra vibration motor, the Meizu 21 offers the best interactive experience among Meizu flagship smartphones. Additionally, Meizu has partnered with Samsung to launch the "Star Flow Imaging Algorithm," delivering stunningly beautiful landscape photography to users.
Outstanding hardware is designed to enhance the overall experience. The Meizu 21 centers around Flyme 10.5, building a new ecosystem for multi-terminal interconnectivity. By integrating with automobiles and MYVU, it offers users a revolutionary mobile connectivity experience.
In terms of pricing, the Meizu 21 flagship smartphone is available in three versions: the 8GB + 256GB version is priced at RMB 3,399, the 12GB + 256GB version is priced at RMB 3,699, and the 12GB + 512GB version is priced at RMB 3,999.
As an important part of the Starry Meizu Group's "Mobile + XR + Smart Automotive" strategic framework, the AR smart glasses brand MYVU officially made its debut at this release event. The MYVU AR smart glasses are equipped with the Flyme AR operating system and utilize the Flyme AI large model to create a new perspective that merges the virtual and the real. With a stylish design, lightweight wearing experience, innovative interaction modes, and exquisite manufacturing craftsmanship, MYVU has successfully transformed smart glasses from industrial products into fashionable items, leading the development direction of the AR smart glasses industry.
At this release event, two models of AR smart glasses were introduced. The MYVU Explorer Edition is currently the lightest dual-lens full-color AR glasses in mass production globally, weighing only 71 grams. The MYVU model is the lightest AR smart glasses available for mass production, with a weight of just 43 grams. The Starry Meizu Group aims to shape the future through seamless and smooth experiences with MYVU AR smart glasses, providing users with stylish, lightweight, and user-friendly AR glasses suitable for all-day wear.
Starting now, the MYVU Explorer Edition is available for full pre-sale at RMB 9,999 on the Meizu Mall, and the company is recruiting 520 AR enthusiasts to participate in the co-creation of the MYVU Explorer Edition experience. Users can register for the activity in the Meizu community. The MYVU model is priced at RMB 2,499, with a 6-month interest-free payment option, and will be available for purchase online and offline across all channels starting at 10 AM on December 5.
In the future, MYVU AR smart glasses will work in conjunction with smart electric vehicles and smartphones to create a multi-device intelligent integration experience through seamless application and data flow, bringing new transformations to the eyewear industry.
FlymeOS: Building a Leading Interactive All-Scenario AI Operating System
With the launch of the MYVU brand and AR smart glasses, Flyme is gradually connecting more and more life scenarios, becoming the core of the Xingji Meizu Group's multi-device interconnected system. At this release event, the Meizu Flyme system was officially upgraded to FlymeOS, known in Chinese as "无界 OS" (Wújiè OS). "无界" embodies the intrinsic mission of integrated connectivity; it represents the dedication and courage to break boundaries and explore the unknown, as well as the sincerity and determination to pursue extraordinary and limitless progress.
FlymeOS has also integrated the latest AI large model capabilities, providing more convenient and intelligent services for both smartphones and smart cars.
For instance, the updated Flyme 10.5 system transforms into an on-demand encyclopedia and a readily available personal assistant with the support of Flyme AI large models. It can assist users in tasks such as scheduling, writing, and drawing.
In smart cars, the Flyme AI large model has also introduced the capability of "cross-device suggestions" for the Flyme Auto smart cockpit. Users can copy an address on their smartphones, and it can be seamlessly "transferred to the car," enabling one-click navigation.
In the future, Xingji Meizu Group will continue to enhance the hardware ecosystem centered around FlymeOS, creating smart products that blend technology and art on the path of exploring full-scene integration.
With the support of the "Mobile Domain" concept, Xingji Meizu Group has launched Flyme Link, which enables "Mobile-Car Connectivity" capabilities for a wider range of vehicle models, following the Flyme Auto intelligent cockpit operating system.
Flyme Link introduces new features such as "Three-Finger Task Transfer" and "Address Transfer to Vehicle," enabling seamless connectivity, ecological sharing, and capability sharing between smartphones and vehicle systems without altering the existing in-car system. Once a smartphone is connected to the car, it essentially becomes a component of the vehicle, providing hardware and computational support. This allows for continuous enhancement of the vehicle's capabilities, enabling the possibilities of application transfer, quick connections, and data interoperability, achieving seamless collaboration between the smartphone and the vehicle system.
Currently, the Geely Galaxy's first flagship sedan, the Galaxy E8, will be the first model to integrate Flyme Link. The Galaxy E8 is equipped with Qualcomm's latest flagship vehicle chip, the 8295. With the support of Flyme Link, the Snapdragon 8 Gen 3 processor in the Meizu 21 can achieve cross-platform seamless connectivity with the Qualcomm 8295 in the Galaxy E8. This integration allows for the sharing of computational power, data, hardware, and ecosystem resources. FlymeOS also enables the first-ever cross-platform connectivity between two Qualcomm flagship processors.
Next, the Xingji Meizu Group will launch the Meizu 21 Geely Galaxy Edition customized phone, providing car owners with a more immersive product experience. Flyme Link will also be adapted for the Lynk & Co 06 EM-P and Lynk & Co 09 in the future. Additionally, the Lynk & Co 06 model will be available in Meizu stores, offering consumers a diverse product experience.
The Xingji Meizu Group also officially launched the "Boundless Intelligent Mobility Open Platform," allowing ecological partners to share the core capabilities of Flyme Auto. On the "Boundless Intelligent Mobility Open Platform," car manufacturers can flexibly choose and integrate modular capabilities based on their needs, quickly enhancing the user experience of smart cockpits and accelerating the intelligence transformation of the automotive industry.
Furthermore, at the end of the press conference, Shen Ziyu officially announced that the Meizu brand will enter the automotive market. The first Meizu car, codenamed MEIZU DreamCar MX, will launch the DreamCar co-creation program in the first quarter of 2024. At that time, Meizu fans will have the opportunity to collaborate on various personalized details of the vehicle, including exterior paint, interior color schemes, and Flyme Auto themes, creating a unique DreamCar tailored for Meizu enthusiasts.
In 2023, the Xingji Meizu Group continued to make significant strides in areas such as technological innovation, brand upgrading, and industrial integration. Throughout the year, it completed a total of 2 billion RMB in angel and Series A financing, with a post-investment valuation exceeding 10 billion RMB, entering a rapid growth phase.
In March this year, the Xingji Meizu Group launched a series of new products, including the Meizu 20 series flagship smartphones, Flyme 10, and the Flyme Auto smart cockpit operating system. The Meizu 20 series not only became the highest-selling flagship product in Meizu's history, but it also achieved an overall approval rating exceeding 98%, placing it in the top tier of the industry. The Flyme 10 limitless ecosystem has consistently recorded zero ad push notifications for sixteen weeks, earning praise for its cleanliness and usability. Additionally, the Flyme Auto system has received numerous awards since its launch, becoming the first in the industry to obtain the "Excellent Level" certification from TüV Rheinland.
The renovation plan for Meizu's service stores is also progressing steadily. As of now, the number of Meizu offline sales outlets has surpassed 300, with over 400 after-sales service points established. The number of cities offering on-site service has increased to over 40, with plans for network expansion covering all major cities in China by the end of the year.
In June this year, the Xingji Meizu Group officially announced a strategic partnership with the luxury electric high-performance car brand Polestar (NASDAQ: PSNY). The new Polestar OS, built on the Flyme Auto platform, will be featured in the Polestar 4 model set to be delivered by the end of this year, serving as a best practice for the future development of Flyme Auto.
Radiating uniqueness and daring to be extraordinary, the Xingji Meizu Group will continue to advance along its business development curve of "smartphones + XR + smart cars." Meizu, under the philosophy of "boundless passion," aims to create exceptional technological products centered around FlymeOS, fostering deep integration and super synergy between the consumer electronics and automotive industries. This initiative seeks to explore different pathways for industry development, delivering a multi-device, all-scenario, and immersive integrated experience for users.