On March 30, the "Meizu ∞ Lynk & Co Boundaryless Ecosystem Launch Event" was held in Shanghai, where Xingji Meizu Group officially launched the new flagship Meizu 20 series, the boundaryless ecosystem Flyme 10, and the first-generation Flyme Auto in-car human-machine interaction software, which will first be featured in the Lynk & Co 08 model. This grand event marked a solid first step for the integrated Xingji Meizu Group on the path of merging consumer electronics with smart mobility.
Li Shufu, founder of Xingji Meizu Group, attended the event and expressed his strong expectations for the future integration of the smartphone and automotive industries. He stated, "Technological innovation and ecological integration between the consumer electronics and automotive industries are imperative. In the future, smart cars and smartphones will no longer operate independently but will create an integrated relationship aimed at delivering multi-terminal, all-scenario, immersive experiences for users. Whether smartphone companies venture into automotive or automotive companies try their hand at smartphones, the ultimate goal is to enhance user experience and gain more respect for Chinese manufacturing through collaborative optimization."
"This ecosystem launch event marks the first step for Xingji Meizu Group to return to the consumer electronics arena and a solid stride on the path of integrating consumer electronics with smart mobility. We will continuously innovate to provide users with even more 'boundaryless' products and services," stated Shen Ziyu, Chairman and CEO of Xingji Meizu Group, at the launch.
As an indispensable part of daily life and work, smartphones have evolved from simple communication tools into versatile smart devices alongside advancements in technology and network capabilities. Consequently, users have increasingly high demands for smartphone quality. The newly launched Meizu 20 series not only continues Meizu's pursuit of excellence and refined product aesthetics but also reflects Xingji Meizu Group's confidence in exploring future communication technologies to create greater value for users.
At the launch, Shen Ziyu stated that while all mainstream products are striving to showcase visual differences through various exaggerated elements, Xingji Meizu has been contemplating how to make its products more pure.
As a result, the entire Meizu 20 series is designed with exceptionally high standards in aspects such as design, performance, and configuration. The focus on top-notch craftsmanship and meticulous attention to detail aims to deliver high durability, stability, and reliability—qualities akin to automotive standards. For instance, the ultra-flagship Meizu 20 INFINITY Boundaryless Edition features dual-sided "Meizu Titan Glass," which employs a unique crystallization process combined with micro-cracking and ultra-fine sandblasting techniques. This results in glass that feels as smooth as AG glass but visually resembles mirror glass, while also being more resistant to wear and impact, offering a premium feel.
In terms of performance, the flagship Meizu 20 PRO and the entire Meizu 20 series are equipped with the second-generation Snapdragon 8 flagship processor, standard 12GB RAM, LPDDR5X, and up to 512GB UFS 4.0 lightning-fast storage, truly achieving high specifications across the board.
With the theme "Passion is Boundaryless, Interconnected Renewal," the Meizu 20 series is also priced competitively, starting at RMB 2,999 for the Meizu 20 RMB 3,999 for the Meizu 20 PRO, and RMB 6,299 for the Meizu 20 INFINITY Boundaryless Edition.
Passion represents Meizu's relentless pursuit of product excellence, while Boundaryless embodies the courage and action to break through limits. To elevate quality, Xingji Meizu Group has invested substantial resources to develop the Meizu 20 series with automotive-grade quality, offering users an exceptional boundaryless experience.
The Flyme 10 system, showcasing Meizu's brand DNA, reflects a design philosophy and artistic vision that honors the love of its users.
The highly anticipated Flyme Auto in-car human-machine interaction software has also performed impressively in the Lynk & Co 08. This first vehicle to feature Flyme Auto is not just an ordinary car; it represents the fusion of Lynk & Co's advanced automotive capabilities with Meizu's mobile ecosystem, creating a super space that embraces users' mobile and travel needs.
Geely Auto Group's Senior Vice President and Lynk & Co Sales General Manager Lin Jie stated at the launch, “From its inception, Lynk & Co aimed to be ‘a smartphone on wheels,’ providing users with an open and interconnected digital experience. The collaboration between Lynk & Co and Meizu will create a scale effect of 1+1>2, allowing both parties to continuously innovate in product cooperation and promote comprehensive collaboration in channels and communities, bringing new insights for the creation of a 'boundaryless' super ecosystem.”
“Passion is Boundaryless” remains the core pursuit of Xingji Meizu Group, driving industrial integration and providing spiritual value to users. The group plans to establish over 1,000 experience stores within the next three years and aims to set up more than 400 service centers by 2023, offering VIP on-site repair services in 40 cities, covering all provincial capitals and core cities to enhance service capabilities and better meet user needs.
In this context of merging consumer electronics with the automotive industry, Xingji Meizu Group aims for a more boundaryless business approach and a diverse product range. Meizu will apply stricter standards and cutting-edge technologies to create new products that exceed user expectations.
The newly released Flyme Auto in-car human-machine interaction software is a significant part of Xingji Meizu Group's new product matrix. This innovative product bridges the consumer electronics and automotive sectors by integrating smartphones into the vehicle's technology architecture. It equates upgrading a phone with upgrading the car’s interface, enhancing the smart cabin experience and establishing a “sixth domain” — the “mobile domain,” beyond traditional automotive domains. The launch of Flyme Auto is expected to change the previous competitive landscape between car systems and smartphones, providing a fresh reference for the integration of both industries.
Meanwhile, Xingji Meizu Group aims for deep integration and super synergy between consumer electronics and the automotive sector through an “internal synergy and external connection” approach. Internally, it focuses on "smartphones + XR + forward-looking research" to address current and future market demands. Externally, it will engage with resources from partners like Ecocar and Chipone Technology, realizing win-win interactions in business and resources to accelerate industry integration and promote mutual development.
As new technologies in electrification, intelligence, and connectivity reshape the industry landscape, traditional tech companies are vying for dominance in in-car operating systems and autonomous driving, seeking new market growth in smart mobility. Enhancing in-car systems to smartphone-level user experiences is crucial for providing consumers with better interactive experiences.
Li Shufu believes that elevating the human-machine interaction experience in automotive systems to smartphone levels represents an exciting cross-industry innovation, promising consumers an unprecedented experience.
Smartphones are rapidly evolving portable devices and have become validated carriers for innovative software applications. By targeting the smartphone business, the automotive industry can quickly share innovations with users and transfer safe, reliable outcomes into vehicles, facilitating close interaction between in-car systems and smartphone technologies for seamless integration, connectivity, and sharing.
As consumer electronics and automotive sectors learn from each other, smartphone quality is increasingly aligning with automotive standards, while automotive architectures are evolving towards mobile domains. With its capability for cross-industry integration and bi-directional evolution, Xingji Meizu Group aims to lead the entire industry forward.
In an era where the automotive industry has entered the digital information age, and Chinese automotive and smartphone brands are competing globally, the deep integration and super synergy of these two sectors will enhance the intelligence level of China's automotive industry, reinforce the leadership position of its consumer electronics sector, and present China's advanced technologies and products in an unprecedented integrated manner to the world.
Xingji Meizu Group will focus on consumer electronics, actively integrate into the global smart mobility technology ecosystem, and continue to enhance user experiences through expanding smart device types and advancing technological R&D, exploring new development models for industry integration.