On December 14, 2023, at the 2023 International CMF Design Conference, the Meizu 20 INFINITY smartphone, designed and created by Xingji Meizu Group, was awarded the 2023 International CMF Design Award - Gold Medal. This prestigious award recognizes the exceptional purity of its design aesthetics, artistic use of materials, and innovative craftsmanship. Receiving this award signifies that the meticulous craftsmanship and innovative design of the Meizu 20 INFINITY have been validated by an authoritative international organization and highly recognized within the industry.
The International CMF Design Award is regarded as one of the mainstream awards recognized by the global design community. It was initiated by the International CMF Design Conference and features a jury composed of renowned experts from design, industry, and research institutions worldwide. Through a fair and rigorous evaluation process, each entry is assessed meticulously.
This award is the first global accolade dedicated to CMF (Color, Material, Finish) design, aiming to honor outstanding CMF design works worldwide and to enhance recognition and attention to CMF. It encourages a collective exploration of the innovative, social, cultural, and commercial values of CMF design.
The Meizu 20 INFINITY, the recipient of the 2023 International CMF Design Award - Gold, utilizes an Infinite Design language and introduces a "Frameless Design" aesthetic, offering a borderless visual experience for the first time in the industry. This innovation breaks the boundaries between technology and art, leading the way in exploring a realm of boundless aesthetics.
As highlighted in the award citation, “The Meizu 20 INFINITY employs a new type of microcrystalline glass for its construction, featuring a rear cover designed with the industry’s finest sand casting to achieve a uniquely silky tactile surface. The camera is crafted from sapphire material for an integrated design, while the frame utilizes a steel-aluminum composite to ensure both aesthetic quality and a lightweight feel. Additionally, the membrane is achieved through nanoscale photolithography and magnetron sputtering processes.”
The Meizu 20 INFINITY is a meticulously crafted smartphone designed for those who lead a smart, tech-savvy lifestyle while embracing fashion. It emphasizes quality and attention to detail, continuously pursuing and exploring the pinnacle of technological excellence in both design and user experience.
The rear camera of the Meizu 20 INFINITY breaks away from traditional module constraints, eliminating the typical metallic lens ring. Instead, it features an integrated sapphire lens that creates a seamless and boundaryless look, boasting exceptional wear resistance and scratch resistance.
Beyond its distinctive appearance, the Meizu 20 INFINITY showcases superb craftsmanship in material selection and manufacturing processes. Both the front and back are made from "Meizu Titan Glass," which incorporates a unique crystallization process. This, combined with micro-crack treatment and ultra-fine sandblasting, gives it a smooth feel akin to AG glass while improving drop resistance by four times. The entire frame is constructed from a new hybrid ultra-lightweight stainless steel, reducing the weight by 30% and enhancing the phone’s heat dissipation efficiency by 40%.
The EYESEE Design Center of Xingji Meizu Group broke traditional design constraints during the creation of the Meizu 20 INFINITY, discarding excessive elements and retaining only the most essential and pure aspects. This approach aims to integrate minimalism, aesthetics, and forward-thinking design into one cohesive product.
On November 30, Xingji Meizu Group unveiled the Meizu 21 flagship smartphone at the "2023 Meizu Autumn Unbounded Ecosystem Launch Event." The Meizu 21 carries forward and enhances the classic "Unbounded" design of the Meizu 20 series, achieving a revolutionary breakthrough in craftsmanship. With an ultra-narrow bezel of just 1.74mm, it challenges the world's narrowest physical four-sided design, creating extraordinary beauty through symmetry and balance, offering users an unprecedented visual experience.
"Building an unbounded future through profound accumulation." Xingji Meizu Group's recent achievement of the International CMF Design Award - Gold Medal highlights the strong capabilities of Chinese brands in technological innovation and original design. In the future, Xingji Meizu Group will continue to uphold original design, actively promote the integration of technology and art, and bring more excellent products to consumers worldwide.