On April 2, 2023, Meizu's flagship store in Wuhan officially opened, marking the brand's first flagship location globally and establishing a new landmark for the fusion of art and technology in Wuhan's core commercial district.
Situated on Chuhe Hanjie, one of Wuhan's key shopping areas, the 800-square-meter store serves as an experience center that integrates product sales, user engagement, leisure services, and after-sales support, aiming to provide consumers with a multi-terminal, all-scenario, immersive integrated experience.
At 10 AM on the opening day, the flagship store's ceremony officially commenced, featuring a lively atmosphere with various highlights. There were impressive lion dance performances, a ribbon-cutting ceremony by leaders, and the unveiling of the Lynk & Co 08 car. Huang Zhipan, Executive Vice President and President of the Mobile Division, as well as CEO of the Meizu brand, attended the event, witnessing this significant moment alongside numerous "Meizu fans" and media friends.
Huang Zhipan stated, "The opening of Meizu's first flagship store in Wuhan marks the first step for Xingji Meizu Group in expanding its offline market presence. We will use this as a starting point to continue advancing our offline store layout, aiming to cover major urban commercial centers nationwide. Our goal is to establish over 1,000 Meizu experience stores within three years."
The location of Meizu's Wuhan flagship store is particularly distinctive, situated in the core area of Chuhe Hanjie, known for its rich commercial offerings and numerous trendy fashion brands. This vibrant hub, which also features world-class cultural projects, aligns perfectly with Meizu's brand philosophy of "Passion is Boundaryless, Interconnected Renewal," reflecting the diversity and inclusivity of both the area and the brand.
As Meizu's largest offline experience center to date, the Wuhan flagship store features a striking 3D naked-eye giant screen on its Euro-style exterior, creating a visually stunning technological spectacle. The clean glass facade provides a clear view of the bright, transparent interior, which boasts a minimalist aesthetic that highlights Meizu's strong sense of technology and design.
Furthermore, the store was designed and built in accordance with Meizu's global SI (Store Image Management System) standards. Its interior layout emphasizes "boundaryless scenes, products, and communication," redefining the relationships between people, goods, and space in the retail environment to establish a new brand image and create a unique commercial atmosphere.
Additionally, the flagship store centers around Meizu's concept of "community," enhancing user experiences by integrating products with their environments to create a new product-chain experiential consumption model.
The Meizu Wuhan flagship store not only boasts landmark commercial design and branding concepts but also features the latest and most comprehensive technology and trendsetting products. It offers a one-stop experience that includes smart smartphones, lipro whole-home smart devices, PANDAER trendy tech products, VR equipment, new energy vehicles, and a variety of accessories, showcasing a new vision of smart living derived from Meizu.
The overall layout of the flagship store is divided into three floors. The ground floor primarily showcases Meizu smartphones and automotive products, as well as a collaborative service center for Meizu fans. This area features the newly released Meizu 20 series flagship smartphones and the Lynk & Co 08 car equipped with the Flyme Auto in-car interaction software, allowing for product experiences and sales services.
The second floor focuses on lipro whole-home smart products, PANDAER trendy tech products, and an after-sales service area, creating high-end smart home experiences that enhance aesthetic appeal, comfort, and health in intelligent living environments.
The third floor is dedicated to a special community space for Meizu fans—Meizu Home. This area fosters a warm product experience environment, bridging the interaction between Meizu and its dedicated users.
The establishment of the Meizu Wuhan flagship store signifies that consumers will gain more convenient and immersive offline product experiences, along with attentive pre-sale and after-sale services. The flagship store will regularly host free lectures and sharing events on topics such as photography, programming, sports health, and music. It will also invite local artists, international tech experts, and creators to conduct art salons, sharing sessions, and developer talks, allowing every consumer to find a community they love for communication and sharing.
The Meizu Wuhan flagship store is not just a shopping space; it serves as a platform for passion and interaction. Meizu fans and consumers can fully experience the latest and most comprehensive high-quality products while truly feeling the all-scenario, boundaryless smart lifestyle that exists around them.
With the official opening of the Meizu Wuhan flagship store, it marks a new phase in Xingji Meizu Group's expansion into offline new retail. In the future, Xingji Meizu Group aims to establish a three-tier channel system that includes "Meizu Fusion Experience Halls," "Meizu Experience Centers," and "Meizu Authorized Experience Stores." The goal is to complete the construction of over 1,000 experience stores within the next three years, with plans to set up over 400 service centers by 2023. Additionally, VIP on-site repair services will be available in 40 cities, covering all provincial capitals and major cities, to rapidly enhance service capabilities and better meet user needs.